Founded in the UK in 2008, Illamasqua hit the shores of the US only a year ago and is quickly gaining a following. Known for its array of bold, night friendly makeup, Illamasqua has a great selection of matte eye shadows.
We tried the single eye shadow in CanCan – a matte violet shade from their Body Electrics collection.
The formula is silky and easy to apply and the color payoff is good. Though not as heavily pigmented as MAC eye shadows the color is buildable. It is suitable for night and day depending on how heavily it is applied.
The color definitely looks brighter and bolder in the pan than on the lid. It is a great shadow if you?re looking for a violet matte shadow for day ? since you can play with the application. There are so many shimmery shadows on the market and definitely not enough mattes ? so Illamasqua?s contribution to the matte eye shadow world is very welcome.
It retails for $20 at Sephora.
– Catia Carvalho Trooskin
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