March 30, 2010 Butterfly Diary Team

Indie Makeup Brand Spotlight: Aromaleigh Mineral Makeup

We?ve been mineral makeup mavens since day one, starting with Paula Dorf?s professional line used by dermatologists, plastic surgeons and estheticians to soothe and protect inflamed skin after cosmetic procedures. Bare Escentuals was largely responsible for selling the product concept to mainstream consumers, and suddenly every beauty company was jumping on the bandwagon. Unfortunately, mass production became the name of the game.

A picture of Aromaleigh founder, Kristen Leigh Bell

Lately we find the best formulated products come from artisanal brands such as Aromaleigh. Since 1998, this independent online company has been micro-formulating its proprietary blends with the finest grade pigments, natural ingredients and botanicals. Aromaleigh products do not contain micronized ingredients or nano-particles.

Most products are micro-formulated by one extremely hands-on woman, company founder Kristen Leigh Bell. Kristen also maintains the website, makes the labels and-with a little help from her friends-packs the jars and ships the orders. There is no middleman, no advertising and no fancy packaging, all of which enables Aromaleigh to offer the highest-grade cosmetics at very affordable prices.

Being very fair-skinned, we were thrilled to find out that the palest of pale foundation shades are the specialty of the house. Aromaleigh offers a true matte foundation powder without Bismuth oxychloride in 31 shades and variable coverage. Special mention goes to cult favorite ?Coquille Illuminating Corrective Powder? in ?Lilas,? which imparts a subtle romantic pallor when used as an all-over finishing powder. Product prices range from about $13 to $17.

Staggering doesn?t begin to describe the seemingly endless array of colors in the eyeshadow collection, for $8 or less. The matte colors are truly matte and the frosts work even for the most frost-averse people like us. With 400 options to choose from, it?s a safe bet there?s something for everyone.

Aromaleigh offers free samples with every order and free shipping on sample orders as well as orders of $50 and up. Find these products at